Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function - and does so democratically. They maintain that people...

Marketing Planning Guide Presents Systematic Approaches To Develop Marketing Plans For Products, Services And Other Situations. It Examines Principles And Applications Of Planning Process And Covers All Aspects Of Marketing Planning Including Situation Analysis, Objectives, Strategy, Control And Implementation. Worksheets, Tables, References And Updated...

Master the Art of Tradingand is an accessible and engaging primer geared to help novice and established traders alike, equipping them to hit the ground running and to make an impact.Do you get confused between commodities and crypto? Do candlestick graphs make your eyes...

Master the power of influence and persuasion.What if you could instantly boost your capability to influence, motivate and connect with people? How could it increase your productivity, team culture and bottom line? Better yet, what if you could influence yourself to achieve greater success?...

Mastering the Inner Game of Wealth. Have you ever wondered why some people seem to achieve wealth effortlessly while others work just as hard but still struggle financially? In this fresh and original book T. Harv Eker explains how you too can master the...

Masters of Networking

Mastery made easy! In traveling the shifting terrain of the financial world, one is often met with confusing and even contradictory directions. In the search for a reliable path, there's nothing like a personal guide-one who can show you the most direct route to...

Meaning, Inc. is about achieving happiness, motivation and performance at work for you and your organisation. Well-motivated people who are happy with their work and where they work are more likely to deliver high performance. People who work for organisations whose purpose they believe...

Measuring the Success of Coaching: A Step-by-Step Guide for Measuring Impact and Calculating ROI provides an approach for objectively measuring success in coaching, allowing you to develop effective and efficient coaching programs and to demonstrate the return on investment of these programs. Part I...

Meet the new king of decluttering' -and The Times'Take your spring cleaning to the next level withand Goodbye, Thingsand by Fumio Sasaki' -and Parade'There's happiness in having less. If you are anything like how I used to be - miserable, constantly comparing yourself with...

Meetings offers all you need to know to get the most out of meetings - from setting meetings up, leading them, to how to make the most out of them once the meeting is over. A must for any employee, manager, freelancer of business...

Mega-successful motivational speaker profiled in the Wall Street Journal, Keith Harrell shows how to put good atttitude to work to get ahead in all aspects of life Keith Harrell has been taking the corporate lecture circuit-and the media-by storm, and is poised to take...

Meltdown: The End Of The Age Of Greed End Of The Age Of Greed

Men are no longer a predictable market; their desires have evolved because of the shift in the balance of power between the genders and change in definitions of masculinity and femininity. What this means for business and culture is nothing short of a gigantic...

Mentoring is a powerful tool in the development of talent within any organization. Experienced colleagues develop the skills, capabilities and confidence of more junior staff, who will go on to contribute to, and drive the success of, the organization. The Complete Guide to Mentoring...

Microsoft's CEO tells the inside story of the company's continuing transformation, tracing his own personal journey from a childhood in India to leading some of the most significant technological changes in the digital era.As told by Microsoft CEO Satya Nadella, Hit Refresh' is the...

Millennials have become the largest generation in the U.S. workforce, and Generation Z workers are right behind them. Leaders and organizations must embrace the new ways of working that appeal to the digital-first generations, while continuing to appeal to Baby Boomers and Generation X,...

Millionaire Housewives - From Homemakers to Wealth Creators

Millions of highly effective people around the world have read Richard Koch's global bestsellerand THE 80/20 PRINCIPLEand and enjoyed a serious advantage in the pursuit of success. Now,and BEYOND THE 80/20 PRINCIPLEand (previously published asand The 80/20 Principle and 92 Other Powerful Laws of...

Mind Maps at Work takes a fresh and exuberant look at how Mind Maps can keep you one step ahead of your colleagues at work. Full of practical tips, exercises and inspiring casestudies of people from all career backgrounds, it will help you unlock...

Mohamed Mansour has spent his life fighting adversity. Born in Egypt in the post-war period, his childhood was halted abruptly when, aged ten, he almost lost a leg in a devastating car accident. At 18, he had to support himself through college in the...

Momentum is your greatest ally - with it you can do anything, without it you will stall. As CEO you hate surprises, especially the kind that undermines momentum - yours or the organization you lead.Every CEO's journey is unique. However, there exists a very...

Money Mania is a sweeping account of financial speculation and its consequences, from ancient Rome to the Meltdown of 2008. Acclaimed journalist and investor Bob Swarup tracks the history of speculative fevers caused by the appearance of new profitable investment opportunities; the new assets...

Money, Banker's Deception by Shahid Hassan

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created byand New York Timesand bestselling author and marketing expert Donald Miller. And they are making millions.and If you use the wrong words to talk about your product, nobody will buy...

Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste...

Most businesses follow the same basic formula: create a product or service, sell it, and collect money. What Lisa Gansky calls "Mesh" businesses throw this model out the window. Instead, these companies use social media, wireless networks, and data crunched from every available source...

Most executives know their company's values and brand message, but often they fail to make sure that everyone else knows them too. The result? A weak brand that conveys different messages inside the company--and out in the marketplace. United We Brand offers a hands-on...

Most leaders who make it to the top possess characteristics that are all too human: they have politically incorrect attitudes, are conflicted, and play politics to get their way. Written by leading management consultant Anthony F. Smith, The Taboos of Leadership reveals the rarely...

Most leadership models start with trying to identify what great leaders do. In Follow the Leader, global speaker, consultant and leadership expert Emmanuel Gobillot answers a much more fundamental question to anyone wanting to become a great leader: 'what do great followers want?'. In...

Most modern parents work. And we have limited time, limited energy, limited patience and too much to do. We are seldom at our best at the end of a long working day when the parenting shift kicks in. We want to do the right...

Most of us have experienced at some stage of our working lives the negative effects of office politics - from the seemingly harmless gossip in the corridor to the power plays of the boardroom. But you don't have to resort to playing the game...

Most of us know there is a payoff to looking good, and in the quest for beauty we spend countless hours and billions of dollars on personal grooming, cosmetics, and plastic surgery. But how much better off are the better looking? Based on the...

Most organisations today strive for goals such as employee diversity, inclusive leadership and younger and fresher ideas. But how do we get there? In her trailblazing Reverse Mentorship program, world-renowned executive coach and personal development advocate Patrice Gordon creates a safe and engaging culture...

Most people believe that money is organic and inevitable; we forget that money is just a tool created to perform certain functions. But just as computer programmers drop out-of date tools and pick up better ones as soon as they become available, we might...

MTV. Pixar. Target. Twitter. They are names recognized around the world today, but just how did these companies grow into global giants? Creative Education's popular Built for Success series now spotlights four more flourishing corporations and introduces the leaders who guided them to prominence....

Much needed inspiration for those working hard to reach a position that matches their potential and their allies'and Ally Owen, Founder of Brixton Finishing SchoolYou might not think, right now, that you have what it takes to succeed. But incredible things do happen when...

Much of the financial world is shrouded in complicated jargon. This book demystifies the big concepts and shows how individuals can secure their financial future by understanding the big picture and then proceeding in small steps.To help investors know what they are buying, this...

Muhammad Yunus is the economist who invented microcredit, founded Grameen Bank, and earned a Nobel Peace Prize for his work towards alleviating poverty. Here, he proposes his vision for a new kind of capitalism, where altruism and generosity are valued as much as profit...

nand Internet for the People, leading tech writer Ben Tarnoff offers an answer. The internet is broken, he argues, because it is owned by private firms and run for profit. Google annihilates your privacy and Facebook amplifies right-wing propaganda because it is profitable to...

n sales, you need every advantage you can get. In SELL MORE WITH SCIENCE, world-leading expert, David Hoffeld, applies science to selling, sharing his revolutionary three-part system for sure-fire sales success at home, at work, and out in the world.SELL MORE WITH SCIENCE utilizes...

Named a Best Book of 2018 by theand Financial Timesand andand Fortune, this "thrilling" (Bill Gates)and New York Timesand bestseller exposes how a "modern Gatsby" swindled over $5 billion with the aid of Goldman Sachs in "the heist of the century" (Axios).Now a #1...

Named a Best Business Book for 2023A PORCHLIGHT BEST BUSINESS BOOK AWARD WINNERANand INC. MAGAZINEand NON-OBVIOUS BOOK AWARDS PICKA unique and revelatory guide to understanding and navigating the unwritten rules of the workplace-the key to achieving success, finding meaning, and staying true to your...

NATIONAL BESTSELLER • Through gorgeous photography and heartfelt essays, the interior designer and author ofand Made for Livingand reveals her detail-oriented approach to renovating, decorating, and building a beautiful home.The details can make a room. The bullnose edge of a marble countertop. The wood...

National BestsellerEssential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room....

Navigate the complex decisions and critical relationships necessary to create and sustain a healthy family business-and business family.Though "family business" may sound like it refers only to mom-and-pop shops, businesses owned by families are among the most significant and numerous in the world. But...

Nearly 70 per cent of employees in the UK aren't performing at their full potential. At the roots of this problem are the policies and systems built to 'manage' these employees, which were designed for a different era - the industrial economy. In the...

Nearly a quarter century ago Carter Cast seemed to have it all together: he had a first-class education, an all-American athletic career, and was a very bright and energetic rising star on the fast track at a Fortune 100 company, PepsiCo. But blissfully unaware...

NEARLY THIRTY YEARS AGO, Stanford University faculty members Jim Collins and Bill Lazier showed you how to turn an entrepreneurial business into an enduring great company.Beyond Entrepreneurshipand became a leadership staple, particularly among small and early-stage companies. And while Collins would go on to...

Negotiation is such a familiar part of our everyday lives that we often fail to recognize it's even happening, let alone identify the power battles and psychological warfare it entails. In our busy everyday lives, we seldom pause to reflect that negotiating is, in...