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New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

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The Future of Men: The Rise of the Übersexual and What He Means for Marketing Today

The Future of Men: The Rise of the Übersexual and What He Means for Marketing Today
By Marian Salzman, Ira Matathia & Ann O' Reilly

Rs.417.00; ~~Rs.695.00~~; Rs.417.00; -40%
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The Future of Men: The Rise of the Übersexual and What He Means for Marketing Today

The Future of Men: The Rise of the Übersexual and What He Means for Marketing Today

~~Rs.695.00~~ Rs.417.00

Quantity:

The Future of Men: The Rise of the Übersexual and What He Means for Marketing Today

The Future of Men: The Rise of the Übersexual and What He Means for Marketing Today

~~Rs.695.00~~ Rs.417.00

Product Details
Product Description

Product Details

Publishing Date: 8/26/2005
ISBN : 9781403968821
Number of pages:256
Format :
Genre:

Product Description

Men are no longer a predictable market; their desires have evolved because of the shift in the balance of power between the genders and change in definitions of masculinity and femininity. What this means for business and culture is nothing short of a gigantic gender tidal wave. This is a revealing exploration of that market in flux.

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