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New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

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Greater Good: How Good Marketing Makes for Better Democracy

Greater Good: How Good Marketing Makes for Better Democracy
By John A Quelch

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Greater Good: How Good Marketing Makes for Better Democracy

Greater Good: How Good Marketing Makes for Better Democracy

~~Rs.4,095.00~~ Rs.2,047.50

Quantity:

Greater Good: How Good Marketing Makes for Better Democracy

Greater Good: How Good Marketing Makes for Better Democracy

~~Rs.4,095.00~~ Rs.2,047.50

Product Details
Product Description

Product Details

Publishing Date: 39094
ISBN : 9781422117354
Number of pages:100
Format :
Genre:

Product Description

Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz.
In Greater Good, the authors contend that marketing performs an essential societal function - and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share:
(1) exchange of value, such as goods, services, and promises,
(2) consumption of goods and services,
(3) choice in all decisions,
(4) free flow of information,
(5) active engagement of a majority of individuals, and
(6) inclusion of as many people as possible. Without these six traits, both marketing and democracy would fail, and with them, society.

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