This Idea Is Brilliant: Lost, Overlooked, and Underappreciated Scientific Concepts Everyone Should Know - Paperback
By John Brockman

What scientific term or concept ought to be more widely known?and That is the question John Brockman, publisher of the acclaimed science salon Edge.org (“The world's smartest website -The Guardian), presented to 205 of the world's most influential thinkers from across the intellectual spectrum-award-winning physicists, economists, psychologists, philosophers, novelists, artists, and more. From the origins of the universe to the order of everyday life,and This Idea Is Brilliantand takes readers on a tour of the bold, exciting, and underappreciated scientific concepts that will enrich every mind.and Pulitzer Prize-winning author ofand Guns, Germs, and Steeland JARED DIAMOND on the lost brilliance of common senseand * Oxford evolutionary biologist RICHARD DAWKINS on howand The Genetic Book of the Deadand could reconstruct ecological historyand * philosopher REBECCA NEWBERGER GOLDSTEIN on how to extend our grasp of reality beyond what we can see and touchand * author ofand Seven Brief Lessons on Physicsand CARLO ROVELLI on the interconnected fabric of informationand * Booker Prize-winning novelist IAN McEWAN on the Navier-Stokes equations, which govern everything from weather prediction to aircraft design and blood flowand * cosmologist LAWRENCE M. KRAUSS on the hidden blessings of uncertaintyand * psychologist STEVEN PINKER on the fight against entropyand * Nobel Prize-winning economist RICHARD THALER on the visionary power of the “premortem and * Grammy Award-winning musician BRIAN ENO on confirmation bias in the Internet ageand * advertising guru RORY SUTHERLAND on the world-changing power of sex appealand * Harvard physicist LISA RANDALL on the power of the obviousand *and Wiredand founding editor KEVIN KELLY on how to optimize your chances at successand * Nobel Prize winner FRANK WILCZEK on the creative potential of complementarityand * Pulitzer Prize-winningand New York Timesand reporter JOHN MARKOFF on the synthetic metamaterials that soon will transform industry and technologyand * euroscientist SAM HARRIS on the lost art of intellectual honestyand *Berkeley psychologist ALISON GOPNIK on the role of life history in the human story, and many others, including DANIEL C. DENNETT, JIM HOLT, HELEN FISHER, MARTIN REES, DANIEL GOLEMAN, STEWART BRAND, HANS ULRICH OBRIST, GEORGE CHURCH, DOUGLAS RUSHKOFF, SEAN CARROLL, RICHARD NISBETT, and MICHAEL GAZZANIGA.