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New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

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The Winner Effect: The Science of Success and How to Use It

The Winner Effect: The Science of Success and How to Use It
By Ian Robertson

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The Winner Effect: The Science of Success and How to Use It

The Winner Effect: The Science of Success and How to Use It

~~Rs.3,295.00~~ Rs.2,965.50

Quantity:

The Winner Effect: The Science of Success and How to Use It

The Winner Effect: The Science of Success and How to Use It

~~Rs.3,295.00~~ Rs.2,965.50

Product Details
Product Description

Product Details

Publishing Date: 3/14/2013
ISBN : 9781408831656
Number of pages:320
Format :
Genre:

Product Description

What makes a winner?Why do some succeed both in life and in business, and others fail?The 'winner effect' is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident and more aggressive. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive.By understanding what the mental and physical changes are that take place in the brain of a 'winner', how they happen, and why they affect some people more than others, Robertson explains what makes a winner or a loser - and how we can use the answers to these questions to understand better the behaviour of our business colleagues, employees, family and friends.

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