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New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

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The Roadside MBA Backroad Lessons for EntrepreneursExecutives and Small Business Owners

The Roadside MBA Backroad Lessons for EntrepreneursExecutives and Small Business Owners
By Scott Schaefer

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The Roadside MBA Backroad Lessons for EntrepreneursExecutives and Small Business Owners

The Roadside MBA Backroad Lessons for EntrepreneursExecutives and Small Business Owners

~~Rs.1,450.00~~ Rs.1,087.50

Quantity:

The Roadside MBA Backroad Lessons for EntrepreneursExecutives and Small Business Owners

The Roadside MBA Backroad Lessons for EntrepreneursExecutives and Small Business Owners

~~Rs.1,450.00~~ Rs.1,087.50

Product Details
Product Description

Product Details

Publishing Date: 6/19/2014
ISBN : 9780230772588
Number of pages:100
Format :
Genre:

Product Description

Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'Big Boys', The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street.

Paul Oyer, Michael Mazzeo and Scott Schaefer have taught thousands of MBAs at some of the world's leading business schools. While travelling back from an economics conference together they dropped into a shoe store in Maine and chatted to the staff - and quickly realized that the strategic problems faced by small businesses are just as rich and compelling as anything challenging Microsoft or General Electric.

These three wise men decided to go in search of real-world case studies that illustrate the key lessons of an MBA. The result is a rollicking American road trip that is both a great introduction for business owners who haven't done an MBA, and an entertaining refresher for those who have.

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In the digital age, convenience and variety are key factors when choosing where to buy your books. Whether you are a voracious reader, a student seeking academic resources, or a parent looking for the perfect bedtime story, finding a reliable online bookstore in Pakistan can make all the difference. Liberty Books has positioned itself as the top choice for book lovers across the country, and here’s why.

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