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New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

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The Meaningful Brand: How Strong Brands Make More Money
By Nigel Hollis

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The Meaningful Brand: How Strong Brands Make More Money

~~Rs.2,795.00~~ Rs.1,677.00

Quantity:

The Meaningful Brand: How Strong Brands Make More Money

~~Rs.2,795.00~~ Rs.1,677.00

Product Details
Product Description

Product Details

Publishing Date: 10/22/2013
ISBN : 9780230342262
Number of pages:100
Format :
Genre:

Product Description

Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand's social standing? Author Nigel Hollis believes the answer to all those questions is "yes." Yet the vast majority of brands today trade on past equity and transient buzz. And marketers focus on plan execution rather than creating meaningful differentiation rooted in the brand experience. This lack of meaning is creating a market full of commodities rather than products that instill loyalty. But loyalty (i.e., repeat business) is the key to long term success, and that requires focusing on meaningful differentiation: functional, emotional, or societal. Here, brand expert Nigel Hollis focuses on the four components of a meaningfully different brand: purpose, delivery, resonance, and difference.This unique model will be applied to two very different brand models: premium priced and value priced. The models will show readers how to amplify what their brand stands for across all the brand touch points including: find ability, affordability, credibility, vitality, and extensibility. The book will include cases of global brands such as Dysor, Johnny Walker, Geico, Volkswagen, and more.

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Why Liberty Books is Your Best Choice for an Online Bookstore in Pakistan

In the digital age, convenience and variety are key factors when choosing where to buy your books. Whether you are a voracious reader, a student seeking academic resources, or a parent looking for the perfect bedtime story, finding a reliable online bookstore in Pakistan can make all the difference. Liberty Books has positioned itself as the top choice for book lovers across the country, and here’s why.

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