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The Handbook of Strategic Public Relations and Integrated Communications

The Handbook of Strategic Public Relations and Integrated Communications
By Scholastic Inc

Rs.795.00; ~~Rs.1,590.00~~; Rs.795.00; -50%
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The Handbook of Strategic Public Relations and Integrated Communications

The Handbook of Strategic Public Relations and Integrated Communications

~~Rs.1,590.00~~ Rs.795.00

Quantity:

The Handbook of Strategic Public Relations and Integrated Communications

The Handbook of Strategic Public Relations and Integrated Communications

~~Rs.1,590.00~~ Rs.795.00

Product Details
Product Description

Product Details

Publishing Date: 01/05/1997
ISBN : RP9780786311316
Number of pages:574
Format :
Genre:

Product Description

We are offering a high discount due to slightly damage.As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource.

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