The Fail-Safe Startup: Your Roadmap for Entrepreneurial Success
By Tom Eisenmann

Creating something from nothing is a daring act. Tom's wisdom and encouragement will give any reader the confidence to take the leap.' Eric Ries, bestselling author ofand The Lean Startup________________­­­­­­­­­­­­­­­­­­­­­­­90% of start-ups fail. But why? And is there a way to avoid the common pitfalls when you start your own business?Over the past 23 years at Harvard Business School Tom Eisenmann has helped launch thousands of startups. An astonishing 13 of these have reached unicorn status. For a decade he has explored the question of why startups fail and inand The Fail-Safe Startupand explains how you can succeed against the odds.Eisenmann's fascinating, often counter-intuitive, advice will help you avoid common mistakes including:* Launching too early* Aiming too high, too soon* And letting early success lead to misplaced confidenceDrawing on case studies from startups of all shapes and sizes from around the worldand The Fail-Safe Startupand will show you how to analyse the failure of others to ensure your success.________________'A must read for any entrepreneur, investor, or startup team member.'and Michelle Zatlyn, CEO, Cloudfare'Eisenmann has truly helped illuminate a path to success by shining a spotlight on common startup failure patterns. His insights are invaluable, whether you're just getting started, or you're eyeing your endgame.'and Jenn Hyman, CEO, Rent the Runway