The Ernst and Young Business Plan Guide, 3rd Edition Paperback
By Brian R. Ford

In today's competitive business environment, a well thought out business plan is more important than ever before. Not only can it assist you in raising the money needed to start or expand a business-by attracting the interest of potential investors-but it can also help you keep tabs on your progress once the business is up and running.Completely revised and updated to reflect today's dynamic business environment, The Ernst andamp; Young Business Plan Guide, Third Edition leads you carefully through every aspect involved in researching, writing, and presenting a winning business plan. Illustrating each step of this process with realistic examples, this book goes far beyond simply discussing what a business plan is. It explains why certain information is required, how it may best be presented, and what you should be aware of as both a preparer and reviewer of such a proposal.Divided into three comprehensive parts, The Ernst andamp; Young Business Plan Guide, Third Edition outlines the essential elements of this discipline in a straightforward and accessible manner. Whether you're considering starting, expanding, or acquiring a business, the information found within these pages will enhance your chances of success.* Advice on how to write and develop business plans*A realistic sample plan*All new sections on funding and financing methodswith provisions for restructuring and bankruptcy*Tips for tailoring plans to the decision makers