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The Encyclopaedic Dictionary of Marketing

The Encyclopaedic Dictionary of Marketing
By Kaleem Mohammad Khan

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The Encyclopaedic Dictionary of Marketing

The Encyclopaedic Dictionary of Marketing

~~Rs.300.00~~ Rs.150.00

Quantity:

The Encyclopaedic Dictionary of Marketing

The Encyclopaedic Dictionary of Marketing

~~Rs.300.00~~ Rs.150.00

Product Details
Product Description

Product Details

Publishing Date: 4/20/2006
ISBN : RP9780761935018
Number of pages:356
Format :
Genre:

Product Description

We are offering a high discount due to slightly damage.In the dynamic field of marketing, new terms, concepts, and techniques are emerging everyday. Keeping track of them is very difficult, if not impossible. This dictionary serves as a comprehensive guide to understanding marketing, its lexicon, and their usage. Marketing is discussed in all its dimensions, going beyond just the meaning of words to their etymology, nuances, and current significance. This invaluable reference tool covers more than 5,000 terms, concepts, theories, methods and techniques from the fields of: general marketing; consumer behavior; advertising; sales promotion; sales management; retailing; international marketing; E-marketing; and services marketing.

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