The Art of Business Wars - Secrets of Victory from History's Greatest Rivalries
By David Brown

"A ROLLICKING READ ABOUT THE CORPORATE WORLD'S GREATEST RIVALRIES."and ADAM GRANT,and New York Timesand bestselling author ofand Think Againand andand Originals, and host of the TED podcastand WorkLifeBased on the chart-toppingand BUSINESS WARSand podcast, here are the stories and lessons from history's greatest business rivalries - retold as you've never heard them before.and Some of the companies here have been featured on the podcast, many are entirely new, and ALL of the material presents a fresh perspective, with each chapter thematically inspired by a chapter of Sun Tzu's classic,and The Art of War.From the pocket showdown of iPhone vs Blackberry to the epic stand-off of Beats vs Monster,and The Art of Business Warsand goes deep into the business trenches to explore the stories behind the stories. In this gripping study of triumph and disaster, you'll discover the real-life love spat between the co-founders of Tinder which led to the creation of its competitor Bumble, the battle of the fast fashion giants Handamp;M and Zara where speed is everything, how Wrigley almost bit off more than it could chew, and Nintendo leveled up in America. With these and many more tales from business battlefields all over the worldand The Art of Business Warsand reveals the strategies, positioning, dirty tricks, and eye for exploiting vulnerabilities, that make the difference between success and failure.David Brown, host of the hit podcastand Business Wars, masterfully frames some of the biggest business rivalries in history using the wisdom and pragmatic advice of revered Chinese military strategist Sun Tzu. Each battle Brown examines tells a story of contending wits, strategies, and resources. He chronicles the rise of companies as they formulate innovative plans, vanquish foes, and adapt to shifting societal needs. The goal: stay ahead of the competition and emerge victorious as an industry titan.Compiling powerful insights uncovered over hundreds of episodes and more than a year of in-depth research, Brown offers an extraordinary formula for victory woven into a series of gripping, real-life tales straight from the business trenches. The stories inand The Art of Business Warsand are fascinating, but the lessons we draw from them - about determination, ingenuity, patience, grit, subtlety, and other key traits that contribute to a victorious enterprise - are invaluable, whether you're a software-slinging freelancer or the CEO of a multinational corporation.