The Anatomy of Buzz:

The Anatomy of Buzz:
By LibertyBooksStore

Rs.250.00
Rs.500.00
Rs.250.00
-50%
Availability: In stock
Subtotal: Rs.250.00
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The Anatomy of Buzz:

The Anatomy of Buzz:

Rs.500.00 Rs.250.00
The Anatomy of Buzz:

The Anatomy of Buzz:

Rs.500.00 Rs.250.00
Product Details  
Publishing Date: 16/10/2000
ISBN : RP9780002571043
Number of pages:320
Format :
Genre:
Product Description  

We are offering a high discount due to slightly damage.The first book to show companies how to generate word-of-mouth marketing.When purchasing certain products customers rely heavily on personal recommendations from friends and family, colleagues and peers – and sometimes even relative strangers. Yet most of today’s marketing still focuses on how to use advertising and other tools to influence each customer individually, ignoring the fact that buying these ‘conversation products’ is a social process.

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