The AI Playbook - Mastering the Rare Art of Machine Learning Deployment
By Eric Siegel

In his bestselling first book, Eric Siegel explained how machine learning works. Now, inand The AI Playbook, he shows how to capitalize on it."Eric Siegel delivers a robust primer on machine learning, the key mechanism in AI. A forward-looking, practical book and a must-read for anyone in the information economy."-Scott Galloway, NYU Stern Professor of Marketing and bestselling author ofand The Four"An antidote to today's relentless AI hype-why some AI initiatives thrive while others fail and what it takes for companies and people to succeed."-Charles Duhigg, author of bestsellersand The Power of Habitand andand Smarter Faster BetterThe greatest tool is the hardest to use. Machine learning is the world's most important general-purpose technology-but it's notoriously difficult to launch. Outside Big Tech and a handful of other leading companies, machine learning initiatives routinely fail to deploy, never realizing value. What's missing? A specialized business practice suitable for wide adoption. Inand The AI Playbook, bestselling author Eric Siegel presents the gold-standard, six-step practice for ushering machine learning projects from conception to deployment. He illustrates the practice with stories of success and of failure, including revealing case studies from UPS, FICO, and prominent dot-coms. This disciplined approach serves both sides: It empowers business professionals, and it establishes a sorely needed strategic framework for data professionals.Beyond detailing the practice, this book also upskills business professionals-painlessly. It delivers a vital yet friendly dose ofand semi-technicaland background knowledge that all stakeholders need to lead or participate in machine learning projects, end to end. This puts business and data professionals on the same page so that they can collaborate deeply, jointly establishingand precisely what machine learning is called upon to predict, how well it predicts, and how its predictions are acted upon to improve operations.and These essentials make or break each initiative-getting them right paves the way for machine learning's value-driven deployment.