Tarzan Economics
By Will Page

A stunning new insight into how the most crucial lessonand you can learn in today's challenging business environment is how to change the fundamentals of what you do, rather than carry on fighting a battle that is already lost.The near destruction of the music industry at the hands ofand online piracyand and its subsequent recovery on the backs ofand digital streamingand platforms is more than just the biggest story of disruption and reinvention of the digital age. It is also a trove of insights on how to confront the metamorphosis we are all facing in dealing with the Covid-19 era, as accelerating tech and economic changes reshape our work, our playand and our very minds.and Will Page, Spotify's first chief economist, extrapolates music's journey into eight guiding principles for pivoting through the ubiquitous disruption in nearly all industries. Expect the unexpected with transferable lessons coming fromand Starbucks,and Tupperwareand and evenand Groucho Marx. The notion of 'Tarzan Economics'and ties these principles together: a framework for recognising and acting on disruption, by letting go of the old vine and grabbing onto the new.and Page joyfully brings these insights to life and provides a guide for knowing not just how to grab the new vine, but when. He assesses the new dynamics of the 'long tail', identifiesand friends and foes in the battle for scarce attention and provides a practical tool for discovering the right role for each of us to succeed in this new modern world.As we emerge from theand unprecedented disruption of a global pandemic,and Tarzan Economicsand shows all of us - individuals, organisations and institutions -and thatand if the vine we are holding onto is withering, we can haveand confidence to reach out for a new one in 2021 and beyond.