Revenue Management: HardCore Tactics for Market Domination

Revenue Management: HardCore Tactics for Market Domination
By Robert G Cross

Rs.590.75
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Revenue Management: HardCore Tactics for Market Domination

Revenue Management: HardCore Tactics for Market Domination

Rs.695.00 Rs.590.75
Revenue Management: HardCore Tactics for Market Domination

Revenue Management: HardCore Tactics for Market Domination

Rs.695.00 Rs.590.75
Product Details  
Publishing Date: 39206
ISBN : RP9780767900331
Number of pages:100
Format :
Genre:
Product Description  
<span style="font-size:14.0pt;font-family:andquot;Helveticaandquot;,sans-serif; mso-fareast-font-family:andquot;Times New Romanandquot;;color:#383838;background:yellow">We're offering a high discount on this book as it is slightly damagedRevenue Management - also known as RM - enhanced a company's performance through a combination of attitude, sophisticated technology, and state-of-the-art marketing techniques. Cross, whose consulting company has invigorated some of the world's largest airlines and hotel chains, draws on numerous case studies to present profit-making tactics that work in today's fast-moving marketplace. In describing how a one-chair barbershop, a regional opera company, and a medium-size airline all benefited enormously from the RM approach, he explains how no-tech, low-tech, and high-tech Revenue Management applications can revolutionize the way businesses make money. The RM-driven company has one overriding goal: to sell the right product to the right customer at the right time for the right price. Cross clearly explains the concepts at the heart of Revenue Management, exploding a number of existing myths about contemporary business strategy

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