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Research Methods For Management

Research Methods For Management
By DR S Shajahan

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Research Methods For Management

Research Methods For Management

~~Rs.1,050.00~~ Rs.630.00

Quantity:

Research Methods For Management

Research Methods For Management

~~Rs.1,050.00~~ Rs.630.00

Product Details
Product Description

Product Details

Publishing Date: 0000-00-00
ISBN : 9788172244910
Number of pages:100
Format :
Genre:

Product Description

Research Methods for Management covers topics like Conjoint Analysis, Path Analysis, Data Mining and Data Warehousing research techniques, IT-based predictive models like RFM model, application of SPSS and Internet-based research services, with an improved pedagogical approach, added illustrations and insight for enhancement of student learning. The book also covers business research issues and Internet applications, supplemented with company and business research literature. Applications of multivariate techniques like factor, cluster and discriminant analysis, along with multiple regression, correlation analysis and multi dimensional scale in business research have been discussed in detail.

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