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New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

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Planning for Power Advertising

Planning for Power Advertising
By Anand Bhaskar Halve

Rs.150.00; ~~Rs.300.00~~; Rs.150.00; -50%
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Planning for Power Advertising

Planning for Power Advertising

~~Rs.300.00~~ Rs.150.00

Quantity:

Planning for Power Advertising

Planning for Power Advertising

~~Rs.300.00~~ Rs.150.00

Product Details
Product Description

Product Details

Publishing Date: 5/25/2018
ISBN : RP9780761933540
Number of pages:264
Format :
Genre:

Product Description

We are offering a high discount due to slightly damage.This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context,and Planning for Power Advertisingand offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. Anand Halve involves the reader throughout in exercises withand Action Pointsand at the end of most chapters-an approach that brings alive the concepts within, andand helps readers discover the theory in practice.For advertising professionals, this is a manual to create a robust advertising brief. For students of advertising and marketing,and Planning for Power Advertisingand is a simulation exercise from which they will learn how to apply the principles that will help them in their future careers. And for professionals in areas related to advertising-such as media, event management and PR-this book provides an insight into how the strategic underpinning of advertising is built.

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