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New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

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Packaging the Brand: The Relationship Between Packaging Design and Brand Identity
By Paul Harrison

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Packaging the Brand: The Relationship Between Packaging Design and Brand Identity

~~Rs.5,595.00~~ Rs.4,196.25

Quantity:

Packaging the Brand: The Relationship Between Packaging Design and Brand Identity

~~Rs.5,595.00~~ Rs.4,196.25

Product Details
Product Description

Product Details

Publishing Date: 4/26/2011
ISBN : 9782940411412
Number of pages:208
Format :
Genre:

Product Description

While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product.and Packaging the Brandand discusses the implications of this commercial function for a designer.It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.

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