Meatball Sundae:

Meatball Sundae:
By Seth Godin

Rs.300.00
Rs.600.00
Rs.300.00
-50%
Availability: In stock
Subtotal: Rs.300.00
10 customers are viewing this product
Meatball Sundae:

Meatball Sundae:

Rs.600.00 Rs.300.00
Meatball Sundae:

Meatball Sundae:

Rs.600.00 Rs.300.00
Product Details  
Publishing Date: 27/12/2007
ISBN : RP9781591841746
Number of pages:256
Format :
Genre:
Product Description  

We are offering a high discount on this book due to slightly damage.?Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don?t care, as long as it?s shiny and new.?Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck!As traditional marketing fades away, the new tools seem irresistible. But they don?t work as well for boring brands (?meatballs?) that might still be profitable but don?t attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that?s a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion.

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