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Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover

Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover
By Ray Hutton

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Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover

Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover

~~Rs.4,995.00~~ Rs.3,746.25

Quantity:

Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover

Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover

~~Rs.4,995.00~~ Rs.3,746.25

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Product Description

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Publishing Date: 6/13/2013
ISBN : 9781908739827
Number of pages:100
Format :
Genre:

Product Description

Jewels in the Crownand provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer.Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and a major export drive accompanied by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes.

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