Industrial Marketing Management

Industrial Marketing Management
By M. Govindarajan

Rs.807.50
Rs.950.00
Rs.807.50
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Industrial Marketing Management

Industrial Marketing Management

Rs.950.00 Rs.807.50
Industrial Marketing Management

Industrial Marketing Management

Rs.950.00 Rs.807.50
Product Details  
Publishing Date: 37622
ISBN : 9788125913719
Number of pages:304
Format :
Genre:
Product Description  

Industrial Marketing Managementand provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is on building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students.An indispensable textbook for the students of MBA, MMM and Postgraduate Diploma in Marketing Management.

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