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New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

Ikea A Brand for All the People
By Elen Lewis

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Ikea A Brand for All the People

~~Rs.2,695.00~~ Rs.2,021.25

Quantity:

Ikea A Brand for All the People

~~Rs.2,695.00~~ Rs.2,021.25

Product Details
Product Description

Product Details

Publishing Date: 39817
ISBN : 9781905736164
Number of pages:100
Format :
Genre:

Product Description

IKEA designs dominate homes around the world. It has made design affordable and attainable to the masses. All brands dream of reaching such an integral and accepted place in society, and of being indelibly written into people s lifestyles. Unlike the majority of the top international brands, IKEA is not American-owned. This book - now updated and revised - tells the story of IKEA and the magic behind its brand. Elen Lewis examines IKEA language and Swedish provenance as a branding technique; how this non-American brand spread so rapidly across the globe; and how it has become a force for social change. It is rare for a brand to have such an impact on society. Many brands think they do, but they don't. Through its clever branding and product innovation, IKEA has persuaded us that fashion is no longer about what you wear, but how your home is decorated.

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In the digital age, convenience and variety are key factors when choosing where to buy your books. Whether you are a voracious reader, a student seeking academic resources, or a parent looking for the perfect bedtime story, finding a reliable online bookstore in Pakistan can make all the difference. Liberty Books has positioned itself as the top choice for book lovers across the country, and here’s why.

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