For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyonce

For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyonce
By Marcus Collins

Rs.3,650.75
Rs.4,295.00
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For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyonce

For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyonce

Rs.4,295.00 Rs.3,650.75
For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyonce

For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyonce

Rs.4,295.00 Rs.3,650.75
Product Details  
Publishing Date: 45235
ISBN : 9781035020027
Number of pages:304
Format :
Genre:
Product Description  

From Marcus Collins, strategist to Apple, Nike and Beyonce, discover the powerful force behind what we buy, what we do, and who we want to be . . .'Compelling and vivid'and - Robert Cialdini, author ofand Pre-SuasianWe all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. Inand For the Culture, Marcus Collins argues that the most powerful vehicle for influencing behaviour is true cultural engagement. To inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture.With a deep perspective based on a century's worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer - including spearheading digital strategy for Beyonce, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds - he shows readers how they can do the same. Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia,and For the Cultureand offers the essential tools for creating lasting engagement and influence.'Some people seem to intuitively get it.' Most do not. Collins articulates it' for the rest of us and provides not just an understanding, but a guide for how to actually engage and influence culture' - Steve Huffman, co-founder and CEO, Reddit

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