Find Your Why
By Simon Sinek

Start With Whyand hasand ledand millions of readers toand rethink everything they do - in their personal lives, their careers and their organizations.Nowand Find Your Whyand picks up whereand Start With Whyand left off. Itand shows you how toand apply Simon Sinek's powerfuland insightsand so that you can find more inspiration at work -- and in turn inspire those around you.and Iand believeand fulfillment is aand right and not aand privilege. We are all entitled to wake up in the morning inspired to go to work,and feel safe when we're there and return home fulfilled at the end of the day.and Achieving that fulfillment starts with understanding exactlyand WHYand we do what we do.and and Asand Start With Whyand has spread around the world, countlessand readers have asked me theand sameand question: Howand can I applyand Start With Whyand toand myand career, team,and companyand or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I createdand thisand hands-on, step-by-step guideand toand help you findand your WHY.With detailedand exercises, illustrations, andand action steps forand every stageand of the process,and Find Your Whyand can help you address many important concerns, including:and * What if my WHY soundsand justand like my competitor's?* Canand Iand have more than one WHY?* If my work doesn't match my WHY, whatand shouldand I do?* What if my team can't agree on our WHY?and Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this book willand helpand guideand you on a path to long-term successand and fulfillment, forand both you and your colleagues.and and Thank you for joiningand us as we work together toand build a world in which more peopleand start with WHY.and Inspire on!--and Simon