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Fashion for the People: A History of Clothing at Marks and Spencer

Fashion for the People: A History of Clothing at Marks and Spencer
By Rachel Worth

Rs.150.00; ~~Rs.300.00~~; Rs.150.00; -50%
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Fashion for the People: A History of Clothing at Marks and Spencer

Fashion for the People: A History of Clothing at Marks and Spencer

~~Rs.300.00~~ Rs.150.00

Quantity:

Fashion for the People: A History of Clothing at Marks and Spencer

Fashion for the People: A History of Clothing at Marks and Spencer

~~Rs.300.00~~ Rs.150.00

Product Details
Product Description

Product Details

Publishing Date: 01/01/2006
ISBN : RP9781845201739
Number of pages:168
Format :
Genre:

Product Description

We are offering a high discount due to slightly damageMarks andamp; Spencer is an institution synonymous with quality, reliability, and customer care. But do we associate it with 'fashion'? Drawing on previously unpublished company archives, Fashion for the People considers the company's contribution to British - and, since the 1970s, international - fashion. The author discusses how, from the 1920s, Marks andamp; Spencer brought fashion to the high street, offering well-designed clothing at affordable prices. She examines the unique ways in which the company has democratized fashion, arguing that its pioneering role in the development of new fabrics, the employment of designers as consultants and its marketing and promotional strategies have changed the ways in which we understand and consume fashion. Marks andamp; Spencer is not just a stalwart of the British high street. As this book shows, it has also brought fashion to the masses.

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