Emotion by Design: Creative Leadership Lessons from a Life at Nike

Emotion by Design: Creative Leadership Lessons from a Life at Nike
By Greg Hoffman

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Emotion by Design: Creative Leadership Lessons from a Life at Nike

Emotion by Design: Creative Leadership Lessons from a Life at Nike

Rs.6,095.00 Rs.3,047.50
Emotion by Design: Creative Leadership Lessons from a Life at Nike

Emotion by Design: Creative Leadership Lessons from a Life at Nike

Rs.6,095.00 Rs.3,047.50
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Reading this book made me smile in my soul, proving that creativity, community and empathy has created one of the greatest brands of our lifetime'and Mary Portas'What a book. I couldn't put it down'and Chris Evans'A brand isn't a logo, it's a story. In this guidebook-plus-memoir, Greg Hoffman helps us see how a commitment to our creative practice can make any story better'and Seth Godin__Creativity.and It's the rocket-fuel that powers the planet's coolest brand, ensuring that Nike's campaigns connect with the deepest emotions of customers around the world.Creativity.and It's the downfall of countless companies every year - its absence leading to tired ideas, predictable branding, bored customers.Creativity.and It's a skill that can be learnt, just like any other.Join Greg Hoffman, Nike's former Chief Marketing Officer, as he helps craft the company's iconic campaigns for Ronaldo and Serena, Olympic Games and World Cup finals. Together, his insights offer a revelatory method that will make any brand more creative: emotion by design.__'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves'and Rory Sutherland, Vice-Chairman of Ogilvy and author ofand Alchemy'Will help marketers and creatives connect with their audiences like never before. Highly recommended'and Professor Jonah Berger, author ofand Contagious'Brilliant . . . A must-read for any marketer, businessperson or creative'and Nir Eyal, author ofand Hooked

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