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Dragons at Your Door How Chinese Cost Innovation Is Disrupting Global Competition

Dragons at Your Door How Chinese Cost Innovation Is Disrupting Global Competition
By Ming Zeng

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Dragons at Your Door How Chinese Cost Innovation Is Disrupting Global Competition

Dragons at Your Door How Chinese Cost Innovation Is Disrupting Global Competition

~~Rs.9,695.00~~ Rs.7,271.25

Quantity:

Dragons at Your Door How Chinese Cost Innovation Is Disrupting Global Competition

Dragons at Your Door How Chinese Cost Innovation Is Disrupting Global Competition

~~Rs.9,695.00~~ Rs.7,271.25

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Product Description

Product Details

Publishing Date: 39089
ISBN : 9781422102084
Number of pages:239
Format :
Genre:

Product Description

he new competitive challenge from Chinese businesses is like nothing seen by Western companies since the Japanese arrived twenty years ago with their cars and consumer electronics. To fend off these fierce competitors, managers must forget yesterday's image of Chinese companies as producers of cheap, low-quality imitations flooding world markets. In fact, by strategically implementing what the authors call cost innovation, Chinese firms are advancing into high-end products and industries and competing for such high-value activities as engineering, design, and even Randamp;D.

The first book to examine this new competitive force, Dragons at Your Door exposes the strategies, strengths, and weaknesses of these fast-rising Chinese competitors, surfaces the underlying logic that enables Chinese firms to attack high-end industries, and provides critical new insight into these very different competitors.

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