Delighting Customers Is
By Gangadhar Krishna

This book could be a 10-minute guide or a lifetime of wisdom towards better customer service. It is a quick-read, think-more book that helps you towards delighting your customers Sales heaps but Service reaps' The success of any business is in how you WOW' your customers. What started as a collection of one-liners ended up as an illustrative book! This book is different, in the sense, it is a collection of 202 illustrations about the nuances of delighting customers. You can, but need not necessarily start from the beginning to understand the various concepts. To make it reader friendly, all efforts were taken to make sure that every page you open, gives a message on ways to serve and delight your customers. Every page has the reader as an onlooker in the illustration, witnessing a situation and learning from it. I urge you to read the line, spend some time on the illustration, understand the situation and, draw from it how to delight your customers. Use it in your daily encounter with customers. In this book, you will not find pages and pages of text, volumes of dreary information, graphs or case studies. While it may seem quick read', it is also a think more' book. For, behind every illustration that seems light banter, there is a serious message hidden in wow'ing your customer. You have to soak in the illustration, give it a thought and take home the message. This book has no gender bias nor is industry specific. It is designed for each and every individual in any organization, irrespective of hierarchy. Read from two of my editors who acted as springboards for this project “This book of 202 one-liners that tackles everyday situations will appeal to the common man who at some time or the other been at the receiving end, as well as service providers who often take customers for granted. The digs are subtle, but the message is clear: The customer will always be king. There's a sense of dejà vu in this jest-a-minute' book of one-liners that's graced with excellent illustrations. It will motivate, empower, teach and build relations even as it raises a laugh. Gangadhar's raw first book is told simply and with genuine concern for the customer. Patrick Michael, Executive Editor, Khaleej Times “`Delighting Customers is ...' by Gangadhar Krishna is one of the most unpretentious books I have read in recent times! It offers no solemn homilies, no corporate jargons; it does not with pompousness tell you how to run your business. Like the author in all modesty says, it can be a 10-minute read, or if used with sagacity, the meaningful messages that appear with every page you turn can be used to enhance how your outfit should perform to achieve best results. For hidden in each page is a subtle, albeit sublime message; deceivingly simple, yet replete with the most vital contemporary mantras on customer service and satisfaction. Good customer service yields satisfied customers; satisfied and happy customers are good for any business. A child can say that! Agreed! But the sheer nuances that go into generating this kind of a customer-friendly corporate environment has to be told by a comprehensive professional who has spent decades of his life dealing with this aspect of running a business. And this is where you sit back satisfied that the right book is written by the right author! Manjula Ramakrishnan, Editor / Journalist. Co-founder: mrwebedit.com