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Corporate Diversity: Swiss Graphic Design and Advertising by Geigy, 1940-1970

Corporate Diversity: Swiss Graphic Design and Advertising by Geigy, 1940-1970
By Andres Janser, Barbara Junod & Museum of Design Z

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Corporate Diversity: Swiss Graphic Design and Advertising by Geigy, 1940-1970

Corporate Diversity: Swiss Graphic Design and Advertising by Geigy, 1940-1970

~~Rs.25,595.00~~ Rs.12,797.50

Quantity:

Corporate Diversity: Swiss Graphic Design and Advertising by Geigy, 1940-1970

Corporate Diversity: Swiss Graphic Design and Advertising by Geigy, 1940-1970

~~Rs.25,595.00~~ Rs.12,797.50

Product Details
Product Description

Product Details

Publishing Date: 1/30/2009
ISBN : 9783037781609
Number of pages:208
Format :
Genre:

Product Description

The design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design in the 1950s and 1960s. The open-minded corporate culture of the chemical company in Basel combined product design and corporate image in an exemplary way. The design reveals a modernist formal idiom. There was room in it for visual symbolism as well as the acquisition of nonrepresentational art. In the 1960s, the Basel office, under George Giusti and Fred Troller, was involved in developing the studios of the subsidiaries in the United States and the United Kingdom, placing more emphasis on advertising. This is the first comprehensive presentation of Geigy design, an important Swiss contribution to the international history of design.

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