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New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

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Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld

Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld
By James B. Twitchell

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Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld

Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld

~~Rs.400.00~~ Rs.200.00

Quantity:

Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld

Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld

~~Rs.400.00~~ Rs.200.00

Product Details
Product Description

Product Details

Publishing Date: 01/01/2005
ISBN : RP9780743243469
Number of pages:336
Format :
Genre:

Product Description

We are offering a high discount due to slightly damageBranding has become so successful and so ubiquitous that even cultural institutions have embraced it.and In this witty and trenchant social analysis, James Twitchell shows how churches, universities, and museums have learned to embrace Madison Avenue rather than risk losing market share.Branded Nationand uncovers a society where megachurches resemble shopping malls (and not by accident); where a university lives or dies on the talents of its image makers -- and its ranking inand U.S. News andamp; World Report;and and where museums have turned to motorcycle exhibits and fashion shows to bolster revenue, even franchising their own institutions into brands. In short, says Twitchell, high culture is beginning to look more and more like the rest of our culture. But in perhaps his most subversive observation, he doesn't condemn this trend; on the contrary, he believes that branding may be invigorating our high culture, bringing it to new audiences and making it a more integral part of our lives.Savvy, sharply observed, and bitingly funny,and Branded Nationand is sure to both enlighten and entertain.

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