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New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

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Brand Anarchy Managing Corporate Reputation
By Stephen Waddington

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Brand Anarchy Managing Corporate Reputation

~~Rs.2,595.00~~ Rs.1,297.50

Quantity:

Brand Anarchy Managing Corporate Reputation

~~Rs.2,595.00~~ Rs.1,297.50

Product Details
Product Description

Product Details

Publishing Date: 40911
ISBN : 9781408157220
Number of pages:100
Format :
Genre:

Product Description

As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future. The fragmentation of media and the rise of social media has brought brand and personal reputational risk into sharp focus like never before. Disaffected shareholders, customers and staff are voicing their opinions to a global internet audience. In a brand context it is reputation anarchy. In Brand Anarchy, Steve Earl and Stephen Waddington draw on insight from opinion-makers and shapers such as Greg Dyke, Alastair Campbell, Seth Godin, David Cushman and Philip Sheldrake to explore how reputations can be better managed and the new challenges that the future of media may bring. They investigate the response from organisations that have faced recent attacks on their reputation such as BP, Research in Motion and Toyota, to discover what it teaches us about the future of reputation. This plain-speaking, shrewd book pulls no punches. It's a survival guide for anyone concerned what others think or say about them.

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Why Liberty Books is Your Best Choice for an Online Bookstore in Pakistan

In the digital age, convenience and variety are key factors when choosing where to buy your books. Whether you are a voracious reader, a student seeking academic resources, or a parent looking for the perfect bedtime story, finding a reliable online bookstore in Pakistan can make all the difference. Liberty Books has positioned itself as the top choice for book lovers across the country, and here’s why.

Extensive Collection of Books

At Liberty Books, we understand that readers have diverse tastes and needs. Our online bookstore offers an extensive collection that spans multiple genres and categories. From the latest bestsellers and timeless classics to academic textbooks and children’s books, we have something for everyone. Our dedicated sections for new arrivals, bestsellers, and staff picks ensure that you always find exciting options to add to your reading list.

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Liberty Books actively participates in local book fairs and literary events, fostering a love for reading in the community.

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Ready to embark on your next reading adventure? Shop now at Liberty Books and discover why we are the best online bookstore in Pakistan.