Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
By W. Chan Kim

BLUE OCEAN SHIFTand is the essential follow up toand Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.and Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show whynondisruptive creation is as important as disruption in seizing new growth.BLUE OCEAN SHIFTand is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.With battle-tested lessons learned from successes and failures in the field,and BLUE OCEAN SHIFTis critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark onand your ownand blue ocean journey.and BLUE OCEAN SHIFTand is indispensable for anyone committed to building a compelling future.