Bezonomics - How Amazon Is Changing Our Lives, and What the World's Best Companies Are Learning from It
By Brian Dumaine

Anand easy and engagingand read...Quite often, though, it isand eye-opening'and Hugo Rifkind,and The Times'Does a valuable job of explaining how Amazon sees itself'and Financial TimesAmazon isand theand business story of the decade. Jeff Bezos, the richest man on the planet, has built one of the most efficient wealth-creationand machines in history.Like a giant squid, Amazon's tentacles are squeezing industry after industry and, in the process,and upsetting the state of technology, the economy, job creation and society at large. So pervasive is Amazon's impact that businessand leaders in almost every sector need to understand how this force of nature operates and how they can respond to it.Saying you can ignore Jeff Bezos is equivalent to saying you could ignoreand Henry Fordand orand Steve Jobsand in the earlyand years ofand Fordand andand Apple. These titans monumentally changed how we do business, redefining the rules on aand global scale. Amazon founder Jeff Bezos is the new disruptor on the block. He has created a 21st century algorithm for businessand and societal disruption. He has turned the retail industry inside out, is swiftly dominatingand cloud computing, media andand advertising, and now has his sights trained on every other domain where money changes hands and business is transacted.But the principles by which Bezos has achieved his dominance -and customer obsession, extreme innovation and long-termand management, all supported by artificial intelligence turning a virtuous-cycle 'flywheel' - are now being borrowed and replicated. 'Bezonomics' is for some a goldmine, for others a threat, for still others a life-shaping force, whether they're in business or not.Brian Dumaine'sand Bezonomicsand answers the fundamental question: how are Amazon and its imitators affecting the way we live,and and what can we learn from them?