Banking on it

Banking on it
By Anne Boden

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Rs.4,495.00
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Banking on it

Banking on it

Rs.4,495.00 Rs.2,247.50
Banking on it

Banking on it

Rs.4,495.00 Rs.2,247.50
Product Details  
Publishing Date: 11/05/2020
ISBN : 9780241453582
Number of pages:288
Format :
Genre:
Product Description  

"If there was ever a business book suitable for TV adaptation, this is it." -and FT"A banking blockbuster" - The Observer Magazine"Sent shockwaves through the tight-knit world of UK tech and venture capital" - Yahoo FinanceBANKING ON ITand is the first-hand account of one woman's quest to rebuild Britain's broken banking system.After a lengthy career at the top of some of Britain's leading banks Anne Boden had become disillusioned with the status quo - the financial crash had broken trust in the whole sector but there seemed to be little appetite to make the most of emerging technologies to revolutionise customer experience. Increasingly frustrated with the inertia within the industry she decided to shake things up herself by doing something totally radical - setting up her own bank.In this awe-inspiring story Anne reveals how she broke through bureaucracy, tackled prejudice and successfully countered widespread suspicion to realise her vision for the future of consumer banking. She fulfilled that dream by founding Starling, the winner of Best British Bank at the British Bank Awards in 2018, 2019 and 2020, and in doing so has triggered a new movement that is revolutionising the entire banking industry.

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