Anthro-Vision: How Anthropology Can Explain Business and Life
By Gillian Tett

Meet the business anthropologists seeking to explain how we buy, sell, work and think.From supermarkets to factories, trading floors to tech firms, their methods are revealing the hidden codes that define our lives.The result is a wholly new way to see human behaviour: anthro-vision.__One of the World's Top 50 Thinkers -and Prospect'This engaging book argues why more businesses (and people) should look to anthropology if they want to succeed.'and Books of the Year,and The Times'Will turn your world upside down in the best possible way. Fun, profound and bursting with important insights.'and Tim Harford'A terrific piece of work.'and Thomas Friedman'Anyone working to rebuild a more equal world will benefit from Tett's well-argued case that to solve twenty-first-century problems, we must expand our fields of vision and fill in old blind spots with new empathy.'and Melinda Gates'Tett provides readers with a new intellectual framework - grounded in her deep understanding of anthropology and her path-breaking journalism - that can fundamentally transform how we approach solving society's most wicked problems . . . I cannot recommend it highly enough.'and Mariana Mazzucato'In a world of volatility, uncertainty, complexity, and ambiguity, we need an antidote to tunnel vision, argues Gillian Tett. That antidote isand Anthro-Visionand . . . Admirers of her journalism will love this book, but they will also learn a great deal from it.'and Niall Ferguson'A timely call for decision-makers to wean themselves off their dependency on big data and embrace the full complexity of human life.'and Financial Times