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New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

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Ametora
By W. David Marx

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Ametora

Ametora

Rs.8,195.00

Quantity:

Ametora

Rs.8,195.00

Product Details
Product Description

Product Details

Publishing Date: 10/05/2023
ISBN : 9781541604339
Number of pages:304
Format :
Genre:

Product Description

"A fascinating cultural history" (People) of how Japan adopted and ultimately revived traditional American fashionA strange thing has happened over the last two decades: the world has come to believe that the most "authentic" American garments are those made in Japan. From high-end denim to oxford button-downs, Japanese brands such as UNIQLO, Kamakura Shirts, Beams, and Kapital have built their global businesses by creating the highest-quality versions of classic American casual garments-a style known in Japan asand ametora, or "American traditional."Inand Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past 150 years. Now updated with a new afterword covering the last decade,and Ametoraand shows how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own.

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