{"product_id":"the-science-of-storytelling","title":"The Science of Storytelling","description":"\u003cp\u003eThere have been many attempts to understand what makes a good story - but few have used a scientific approach.In this incisive, thought-provoking book, award-winning writer Will Storr demonstrates how master storytellers manipulate and compel us.Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories - and make sense of our chaotic modern world.\u003c\/p\u003e","brand":"Will Storr","offers":[{"title":"Default Title","offer_id":44214352281660,"sku":"9780008276973","price":2245.5,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/7706\/7836\/files\/9780008276973.jpg?v=1776723426","url":"https:\/\/libertybooksstore.myshopify.com\/products\/the-science-of-storytelling","provider":"LibertyBooksStore","version":"1.0","type":"link"}