{"product_id":"the-power-of-co-creation","title":"The Power Of Co Creation","description":"\u003cp\u003eApple embraced co-creation to enhance the speed and scope of its innovation, generat­ing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning prod­uct lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a com­munity of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year.\u003c\/p\u003e","brand":"Francis J. Gouillart","offers":[{"title":"Default Title","offer_id":44249402736700,"sku":"9781451623543","price":297.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/7706\/7836\/files\/9781451623543.jpg?v=1776806150","url":"https:\/\/libertybooksstore.myshopify.com\/products\/the-power-of-co-creation","provider":"LibertyBooksStore","version":"1.0","type":"link"}