{"product_id":"the-new-strategic-brand-management","title":"The New Strategic Brand Management:","description":"We are offering a high discount due to slightly damage.Adopted internationally by business schools, MBA programs, and marketing practitioners,\u0026amp;nbsp;The New Strategic Brand Management\u0026amp;nbsp;is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy. \u0026amp;nbsp; The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking.\u0026amp;nbsp; Explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by brand strategists today, supported by\u0026amp;nbsp;numerous international case studies.\u0026amp;nbsp; With both gravitas and intelligent insight, the book reveals new thinking on an array of topics including: brand architecture and diversity strategies; market adaptation approaches; and positioning in the private label and store brand environment.","brand":"LibertyBooksStore","offers":[{"title":"Default Title","offer_id":45432595906620,"sku":"RP9780749450854","price":200.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/7706\/7836\/files\/RP9780749450854.jpg?v=1779360888","url":"https:\/\/libertybooksstore.myshopify.com\/products\/the-new-strategic-brand-management","provider":"LibertyBooksStore","version":"1.0","type":"link"}