{"product_id":"the-fuzzy-and-the-techie","title":"The Fuzzy and the Techie","description":"\u003cp\u003eScott Hartley first heard the terms 'fuzzy' and 'techie' while studying political science at Stanford University. If you had majored in the humanities or social sciences, you were a fuzzy. If you had majored in the computer sciences, you were a techie. This informal division quietly found its way into a default assumption that has misled the business world for decades-that it's the techies who drive innovation.But in this brilliantly contrarian book, Hartley reveals the counter-intuitive reality of business today: it's actually the fuzzies-not the techies-who are playing the key roles in developing the most creative and successful new business ideas. He looks inside some of the world's most dynamic new companies, reveals breakthrough fuzzy-techie collaborations, and explores how such associations are at the centre of innovation in business, education and government, and why liberal arts are still relevant in our techie world.\u003c\/p\u003e","brand":"Scott Hartley","offers":[{"title":"Default Title","offer_id":44218539376700,"sku":"9780670090846","price":896.25,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/7706\/7836\/files\/82599.jpg?v=1776764266","url":"https:\/\/libertybooksstore.myshopify.com\/products\/the-fuzzy-and-the-techie","provider":"LibertyBooksStore","version":"1.0","type":"link"}