{"product_id":"the-first-mile-a-launch-manual-for-getting-great-ideas-into-the-market","title":"The First Mile A Launch Manual for Getting Great Ideas into the Market","description":"\u003cp\u003eYou have a great idea, now what?\u003c\/p\u003e\n\n\u003cp\u003eThat first mile-where an innovation moves from an idea on paper to the market-is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas aren't the problem. It's the process.\u003c\/p\u003e\n\n\u003cp\u003eThe First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs and roadblocks slow innovators inside large companies.\u003c\/p\u003e\n\n\u003cp\u003eIn this practical and enlightening manual, strategic adviser Scott Anthony equips innovators with new tools, questions, and examples to speed through this crucial early stage of innovation. You'll learn:\u003c\/p\u003e\n\n\u003cp\u003e• How to evaluate your idea's strengths and weaknesses using the “DEFT  process-Document, Evaluate, Focus, and Test\u003cbr\u003e\n• Fourteen recipes from an “experiment cookbook  to gain confidence in your idea or business\u003cbr\u003e\n• Why “spinouts,  “wrong turns,  and other challenges commonly trip up innovation-and the practical strategies you can use to avoid them\u003cbr\u003e\n• Why innovators need to seek chaos in an age of constant change-and other essential leadership skills\u003c\/p\u003e\n\n\u003cp\u003eDrawing on his decade of experience as an innovation adviser and investor, Anthony describes hard-won lessons from disruptive start-ups and global giants alike. The First Mile will give you the knowledge and confidence to travel this perilous-but ultimately promising-terrain.\u003c\/p\u003e\n\n\u003cp\u003eThe first mile can be a scary place, but you don't have to traverse it alone. This book can help.\u003c\/p\u003e","brand":"Scott D. Anthony","offers":[{"title":"Default Title","offer_id":44213510668348,"sku":"9781422171769","price":1377.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/7706\/7836\/files\/9781422171769.jpg?v=1776713047","url":"https:\/\/libertybooksstore.myshopify.com\/products\/the-first-mile-a-launch-manual-for-getting-great-ideas-into-the-market","provider":"LibertyBooksStore","version":"1.0","type":"link"}