{"product_id":"teach-youelf-effeive-pr-be-your-own-expert","title":"Teach Youelf Effeive PR Be Your Own Expert","description":"\u003cp\u003ePR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full.\u003cbr\u003e\nEffective PR: Be Your Own Expert covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail.\u003cbr\u003e\nTopics include:\u003cbr\u003e\nPlanning a PR campaign\u003cbr\u003e\nMedia relations\u003cbr\u003e\nAudience communication\u003cbr\u003e\nSponsorship\u003cbr\u003e\nEntertaining and corporate hospitality\u003cbr\u003e\nInternal PR\u003cbr\u003e\nSpecialist PR\u003cbr\u003e\nEvaluating success\u003cbr\u003e\nUseful addresses and further reading are also included to enable you to take your campaigns in a number of directions.\u003cbr\u003e\nNOT GOT MUCH TIME?\u003cbr\u003e\nOne and five-minute introductions to key principles to get you started.\u003cbr\u003e\nAUTHOR INSIGHTS\u003cbr\u003e\nLots of instant help with common problems and quick tips for success, based on the author's many years of experience.\u003cbr\u003e\nTEST YOURSELF\u003cbr\u003e\nTests in the book and online to keep track of your progress.\u003cbr\u003e\nEXTEND YOUR KNOWLEDGE\u003cbr\u003e\nExtra online articles to give you a richer understanding of PR.\u003cbr\u003e\nTHINGS TO REMEMBER\u003cbr\u003e\nQuick refreshers to help you remember the key facts.\u003cbr\u003e\nTRY THIS\u003cbr\u003e\nInnovative exercises illustrate what you've learnt and how to use it.\u003c\/p\u003e","brand":"Angela Murray","offers":[{"title":"Default Title","offer_id":44219904884796,"sku":"9781444120455","price":821.25,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/7706\/7836\/files\/teach-youelf-effeive-pr-be-your-own-expert-9781444120455.jpg?v=1776766137","url":"https:\/\/libertybooksstore.myshopify.com\/products\/teach-youelf-effeive-pr-be-your-own-expert","provider":"LibertyBooksStore","version":"1.0","type":"link"}