{"product_id":"spark-the-insight-to-growing-brands","title":"Spark: The Insight to Growing Brands","description":"\u003cp\u003eSpark addresses the important issue of growing bands in an increasingly competitive, crowded market place. Written by an expert in marketing, here is a book that demystifies the esoteric subject of brand-building. Spark achieves this by providing a practical framework. It handholds the reader through the various stages of brand-building-how to generate an insight to address a specific business challenge; how to construct a full business plan around it; and how to leverage such a plan for revenue growth. Rich in case-studies of successful global brands like Dove, McDonald's and Vicks VapoRub, and replete with brainstorming tips and catchy acronyms for developing successful brand campaigns with ad agencies, Spark offers a lifeline to the professional committed to building and nurturing a powerful brand.\u003c\/p\u003e","brand":"Paddy Rangappa","offers":[{"title":"Default Title","offer_id":44217294356540,"sku":"9788193355220","price":497.5,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/7706\/7836\/files\/9788193355220.jpg?v=1776762737","url":"https:\/\/libertybooksstore.myshopify.com\/products\/spark-the-insight-to-growing-brands","provider":"LibertyBooksStore","version":"1.0","type":"link"}