{"product_id":"selling-hitler-propaganda-and-the-nazi-brand","title":"Selling Hitler: Propaganda and the Nazi Brand  -","description":"\u003cp\u003eHitler was one of the few politicians who \u003cbr\u003e\nunderstood that persuasion was everything, deployed to anchor an entire \u003cbr\u003e\nregime in the confections of imagery, rhetoric and dramaturgy. The Nazis\u003cbr\u003e\n pursued propaganda not just as a tool, an instrument of government, but\u003cbr\u003e\n also as the totality, the raison d'etre, the medium through which power\u003cbr\u003e\n itself was exercised. Moreover, Nicholas O'Shaughnessy argues, Hitler, \u003cbr\u003e\nnot Goebbels, was the prime mover in the propaganda regime of the Third \u003cbr\u003e\nReich - its editor and first author. Under the Reich everything was a \u003cbr\u003e\npropaganda medium, a building-block of public consciousness, from \u003cbr\u003e\ntypography to communiques, to architecture, to weapons design. There \u003cbr\u003e\nwere groups to initiate rumours and groups to spread graffiti. \u003cbr\u003e\nEverything could be interrogated for its propaganda potential, every \u003cbr\u003e\nsurface inscribed with polemical meaning, whether an enemy city's name, \u003cbr\u003e\nan historical epic or the poster on a neighbourhood wall. But Hitler was\u003cbr\u003e\n in no sense an innovator - his ideas were always second- hand. Rather \u003cbr\u003e\nhis expertise was as a packager, fashioning from the accumulated mass of\u003cbr\u003e\n icons and ideas, the historic debris, the labyrinths and byways of the \u003cbr\u003e\nGerman mind, a modern and brilliant political show articulated through \u003cbr\u003e\ndeftly managed symbols and rituals. The Reich would have been \u003cbr\u003e\nunthinkable without propaganda - it would not have been the Reich.\u003c\/p\u003e","brand":"Jean-Pierre Filiu","offers":[{"title":"Default Title","offer_id":44232022261820,"sku":"9781849043526","price":3272.5,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/7706\/7836\/files\/selling-hitler-propaganda-and-the-nazi-brand-9781849043526.jpg?v=1776781861","url":"https:\/\/libertybooksstore.myshopify.com\/products\/selling-hitler-propaganda-and-the-nazi-brand","provider":"LibertyBooksStore","version":"1.0","type":"link"}