{"product_id":"revenue-management-hardcore-tactics-for-market-domination","title":"Revenue Management: HardCore Tactics for Market Domination","description":"\u0026lt;span style=\"font-size:14.0pt;font-family:andquot;Helveticaandquot;,sans-serif;\r\nmso-fareast-font-family:andquot;Times New Romanandquot;;color:#383838;background:yellow\"\u0026gt;We're\r\noffering a high discount on this book as it is slightly damagedRevenue Management - also known as RM - enhanced a company's performance through a combination of attitude, sophisticated technology, and state-of-the-art marketing techniques. Cross, whose consulting company has invigorated some of the world's largest airlines and hotel chains, draws on numerous case studies to present profit-making tactics that work in today's fast-moving marketplace. In describing how a one-chair barbershop, a regional opera company, and a medium-size airline all benefited enormously from the RM approach, he explains how no-tech, low-tech, and high-tech Revenue Management applications can revolutionize the way businesses make money. The RM-driven company has one overriding goal: to sell the right product to the right customer at the right time for the right price. Cross clearly explains the concepts at the heart of Revenue Management, exploding a number of existing myths about contemporary business strategy","brand":"Robert G Cross","offers":[{"title":"Default Title","offer_id":44213799518268,"sku":"RP9780767900331","price":590.75,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/7706\/7836\/files\/Revenue-Management_-HardCore-Tactics-for-Market-Domination.jpg?v=1776716197","url":"https:\/\/libertybooksstore.myshopify.com\/products\/revenue-management-hardcore-tactics-for-market-domination","provider":"LibertyBooksStore","version":"1.0","type":"link"}