{"product_id":"reputation-economics-why-who-you-know-is-worth-more-than-what-you-have","title":"Reputation Economics Why Who You Know Is Worth More Than What You Have","description":"\u003cp\u003eAs the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. This is all currently happening online already.\u003cbr\u003e\nWelcome to the age of Reputation Economics:\u003cbr\u003e\nWhere Avis is currently discounting car rentals based on Twitter followers\u003cbr\u003e\nWhere Carnival Cruise Lines are offering free upgrades based on a Klout score\u003cbr\u003e\nWhere Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer's reach and reputation online\u003cbr\u003e\nWhere Klout scores are being used to vet job applications\u003cbr\u003e\nThe value of individual reputation is already radically changing the way business is done.\u003c\/p\u003e","brand":"Joshua Klein","offers":[{"title":"Default Title","offer_id":44248666341436,"sku":"9781137278623","price":6221.25,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/7706\/7836\/files\/reputation-economics-why-who-you-know-is-worth-more-than-what-you-have-9781137278623.jpg?v=1776805495","url":"https:\/\/libertybooksstore.myshopify.com\/products\/reputation-economics-why-who-you-know-is-worth-more-than-what-you-have","provider":"LibertyBooksStore","version":"1.0","type":"link"}