{"product_id":"predatory-thinking","title":"Predatory Thinking","description":"\u003cp\u003eA brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' -and Sunday TimesLife is a zero-sum game.Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.Predatory Thinkingand is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.\u003c\/p\u003e","brand":"Dave Trott","offers":[{"title":"Default Title","offer_id":44269969637436,"sku":"9781447285342","price":2120.75,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/7706\/7836\/files\/9781447285342.jpg?v=1776847157","url":"https:\/\/libertybooksstore.myshopify.com\/products\/predatory-thinking","provider":"LibertyBooksStore","version":"1.0","type":"link"}