{"product_id":"pre-suasion-a-revolutionary-way-to-influence-and-persuade","title":"Pre-Suasion: A Revolutionary Way to Influence and Persuade","description":"\u003cp\u003eIn his global bestsellerand Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.This is the world of  pre-suasion', where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say  yes' even before they are asked. And as Cialdini reveals, it's a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult.Drawing on the latest research, and packed with fascinating case studies,and Pre-Suasionand is a masterclass in enhancing your powers of influence. Mind-blowing.'and Management Today Accessible and intellectually rigorous.' Books of the Year,and The Times Fascinating, fluent and original.' Tim Harford, author ofand The Undercover Economist Strikes Back\u003c\/p\u003e","brand":"Robert Cialdini","offers":[{"title":"Default Title","offer_id":44230149668924,"sku":"9781847941435","price":2965.5,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/7706\/7836\/files\/9781847941435.jpg?v=1776779559","url":"https:\/\/libertybooksstore.myshopify.com\/products\/pre-suasion-a-revolutionary-way-to-influence-and-persuade","provider":"LibertyBooksStore","version":"1.0","type":"link"}