{"product_id":"power-play-elon-musk-tesla-and-the-bet-of-the-century","title":"Power Play Elon Musk, Tesla and the bet of the century","description":"\u003cp\u003eJoin the race to drive the futureCan a startup conquer the biggest and most entrenched industry in the global economy?The petrol car transformed our lives, both as a lifestyle object and a means of transport. It created a new economy and changed the design of our cities, but also led to pollution, congestion and climate change. Electric cars are the next frontier that could save the industry- but will they ever be good enough?Few people are crazy or ambitious enough to enter the automobile market from scratch - with infamously thin profit margins that require massive scale, against gigantic incumbent companies with global platforms that have been around for over a century. But Elon Musk likes a challenge.Tesla silenced their doubters early on by doing the impossible and creating a luxury electric sportscar, but now they face the biggest trial yet: delivering and manufacturing an affordable electric family car to the masses - the Tesla Model 3. This is the car they've been promising since the start, the £30k electric car that will change the market forever. Hundreds of thousands have been pre-ordered, and are due to deliver around the world. Success would transform how we travel, bring massive environmental benefits and the potential to fast-track the self-driving car revolution. But amid high-profile resignations at the company, profit warnings and late-night twitterstorms, can Elon Musk and Tesla meet demand and deliver what they've promised?\u003c\/p\u003e","brand":"Tim Higgins","offers":[{"title":"Default Title","offer_id":44227526950972,"sku":"9780753554388","price":2397.5,"currency_code":"PKR","in_stock":true}],"url":"https:\/\/libertybooksstore.myshopify.com\/products\/power-play-elon-musk-tesla-and-the-bet-of-the-century","provider":"LibertyBooksStore","version":"1.0","type":"link"}